Full Job Description
About the Company
Amazon, a global leader in e-commerce and cloud computing, is on a mission to be Earth’s most customer-centric company. With an unmatched commitment to innovation and customer satisfaction, we continuously strive to offer the widest selection of products, the best prices, and unparalleled convenience. Our expansive team is dedicated to creating dynamic digital experiences that engage and delight our customers.
Job Title: Digital Content Strategist
Location: Brooklyn, Connecticut
As a Digital Content Strategist at Amazon in our Brooklyn office, you will play a pivotal role in shaping the voice of our brand and driving engagement across various digital platforms. This is an exciting opportunity to join a fast-paced, growing environment where your creative and analytical skills will make a substantial impact on how we connect with our customers.
Key Responsibilities
- Content Strategy Development: Design and implement innovative content strategies tailored to diverse customer segments while aligning with overall business objectives.
- Market Research & Analysis: Conduct thorough research and analysis to identify market trends, customer preferences, and competitor strategies. Use insights to inform content direction and enhance effectiveness.
- Content Creation & Management: Oversee the production and curation of high-quality digital content across multiple channels, including web, social media, email, and mobile applications.
- SEO Optimization: Utilize best practices in SEO to ensure high visibility and searchability of digital content across platforms. Monitor and analyze performance metrics to identify areas for improvement.
- Collaboration: Work closely with cross-functional teams, including marketing, design, and product development, to ensure consistency of brand voice and messaging across all consumer touchpoints.
- Content Calendar Management: Develop and manage a comprehensive content calendar that aligns with marketing campaigns, product launches, and seasonal initiatives.
- Audience Engagement: Develop strategies to drive community engagement, social sharing, and customer feedback into the content creation process.
- Performance Tracking: Analyze content performance metrics using tools and software to measure engagement and effectiveness; provide actionable insights to enhance future content efforts.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Experience: Minimum of 5 years of proven experience in a digital content strategy role, preferably in e-commerce or tech.
- Skills:
- Excellent writing, editing, and communication skills, with an ability to convey complex ideas in a clear and engaging manner.
- Strong understanding of SEO, search engine algorithms, and content management systems.
- Proficiency with analytics tools such as Google Analytics, SEMrush, and Moz.
- Strong project management skills with the ability to manage multiple projects simultaneously while maintaining attention to detail.
- Creative thinker with the ability to innovate quickly and respond to shifting market trends.
- Experience with social media platforms, digital marketing tools, and audience measurement software.
What We Offer
At Amazon, we not only prioritize innovation and speed, but we also champion a culture that celebrates diversity and inclusion. By joining our team as a Digital Content Strategist in Brooklyn, you can expect:
- Competitive salary with performance-based bonus potential
- Comprehensive benefits package, including health, dental, and vision insurance
- 401(k) plan with company matching
- Generous paid time off (PTO) and flexible work hours
- Opportunities for professional development and career growth
- A vibrant work environment that fosters creativity and collaboration
Why Brooklyn?
Brooklyn is not just a location but a thriving community that brings together a mix of innovation, culture, and opportunity. With an ever-growing tech scene, numerous coworking spaces, and a vibrant local culture, Brooklyn attracts some of the brightest talent in the industry. Enjoy the unique vibe of this borough while benefiting from its closeness to Manhattan's vast resources and infrastructure.
How to Apply
If you are a passionate, strategic thinker with a flair for creativity and a desire to make an impact on a global scale, we want to hear from you! To apply for the Digital Content Strategist position at Amazon, please submit your resume, a cover letter detailing your relevant experience, and a portfolio of your work showcasing your content creation and strategy skills.
Join us in transforming the way customers experience the digital world. At Amazon, your contributions will make a real difference. We believe in the power of diversity and welcome applicants from all backgrounds to contribute to our success. Come be a part of our journey!